Better Optimization

 Follow these suggestions to make your title tag useful for both users and search engines:

Use one title tag per page: I have come across pages that don’t have one, or have several title tag in the code, or have inserted the tag within the body and not the head. All this is wrong and brings its potential value to useless.

Place high-performing keywords in top-to-down order: The value of the tag words is very effective. Search engines may estimate the first word as the most important; the 2nd word next in importance and so on. So put them in descending order of importance.

Make sure that site branding is placed last: Branding must always be put last, for relevance is given to descending importance of keywords. Since the products/services you offer are more important than your firm’s brand, this is vital.

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Word limit: 70 characters: Search engines generally don’t like lengthy phrases. After a certain point, keyword relevance falls sharply in value. Also, the text in the SERPs will only show those numbers of characters before ellipses eclipse the extras!

Don’t use stop words: These are words that have little keyword value. Grammatically speaking, the best keywords are verbs and nouns — with adjectives closely supporting. But don’t ever use stop words like articles (a, an), auxiliary words (can, am, is), conjunctions (thus, if, then), particles (thus, then, if), prepositions (for, of, on, that) and pronouns (her, he, us, we).

Use definitive words: These words define in the best way what the contents of the page are, so use them in such a way that everything is clear to the search engines.

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No keyword stuffing please!: Don’t use the same word again and again. It will be sufficient to say that such a stupid attempt to cheat the system is unwise — and possibly dangerous. It could lead to a detailed review of the page and even subsequent fines!

Avoid These Common Mistakes

I have already touched on some of these aspects, but it will help to remind you about things you must not do:

- Same title on every page: Sluggish webmasters/designers sometimes create one title tag and use it on all pages of the site. This is a serious mistake.

- Don’t lead with name of business: As mentioned above, most companies need not lead with their names. It will hamper your optimization endeavor; it will also look bad in the social media.

- Long list of keywords: Title tag should be compelling. The worst thing you could do is to stuff it with keywords.

- Too few keywords/description: On the other hand, one keyword but no description is also bad. You should give the user/search engine enough information to keep them engaged and interested.

Summing Up…

So we can see how important the title tag of a web page is! For optimizing the pages of a mobile app development & Website, it has immense value and importance. It has terrific visibility and wields much influence in rankings on search engines as well as user experience. I have included most factors that affect Title Tag in this post and hope you like them. Your comments on this article will be highly appreciated.